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The Beard Struggle


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The Next Chapter Of Eddie's Scent Is Here

The fire left something behind.WE BOTTLED IT.

He's the strongest man on the planet. Pulled a half-ton off the floor. Now Eddie Hall delivers the second chapter of his Beast Collection.

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Beast: Ember & Ash Elixir Spray – 1 of 6
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Rated 4.7 out of 5 stars - 
based on over 50,000 reviews

Beast: Ember & Ash Elixir Spray

  • Introducing The First-Ever TBS Elixir Cologne Spray.
  • Same dark scent. Stronger throw. Longer hold. The spray version of Ember & Ash. Built to follow you.
    • - 100ml Extrait de Parfum
    • - 40% Oil Concentration
    • - Dark. Smoky. Built for presence.

Warning: This Is Not A Subtle Fragrance.

Up to30% offoff with code
Sale price: £59.97. Was: £89.99. Save £30.02

OR 4 INTEREST-FREE INSTALLMENTS OF £14.99 WITH

Clearpay

OR 3 INTEREST-FREE INSTALLMENTS OF £19.99 WITH

Klarna
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Built In Fire. Bottled For You.

For Men Who Embrace Their Darker Side.

Walk in calm. Walk out remembered.

Top Notes (Ignition)

Dark Spiced Rum
Burnt Sugar
Black Pepper
Cracked
Scorched
Deep

Heart (The Fire)

Roasted Coffee
Smoked Woods
Dark Cocoa
Smoked
No sweetness

Base (The Aftermath)

Ash Accord
Leather Tonka Bean
Vanilla
Dry
Mineral
Grounded
50,000+ Reviews

Built For Men Who Expect More.
What Our Warriors Say.

One of my favorite scents love the spray function. Glad I got this in time. Smells like viking.

Jeremy Hopple

Jeremy Hopple's beard transformation

This product I can say is one of the best cologne I've ever tried the smell is absolutely unbelievable long lasting gets everyone's attention the money is worth it for sure being a big fan of Eddie Hall also will defo be buying more and 100% recommend to people all the time

George Leech

George Leech's beard transformation

This new cologne is stunning to say the least it is the best smelling cologne I've ever had with unsurprisingly quite a few compliments made on it you will not be disappointed in this quality cologne

Ryan Abrahams

Ryan Abrahams's beard transformation

I don't have many words for this. However Amber and Ash is simply Valhalla to me! Such a great scent and thanks to you all for making this so damn good. Skål

Jeremy Nicholls

Jeremy Nicholls's beard transformation

Very professional quality. I love it. My beard looks much better after I use it.

Norbert Csurilla

Norbert Csurilla's beard transformation

I've been very impressed by the performance of the Beast: Ember & Ash Elixir Spray. The projection is excellent and the scent is incredibly strong and vibrant. As a test, I applied a single spray to my arm several hours ago while already wearing another fragrance on my neck, and Ember & Ash is still absolutely dominating. The performance alone is hard to ignore. The presentation is also impeccable.

Richard

Beast: Ember & Ash Bundle

Built to cleanse, condition, hydrate, and control your beard from morning to night. Layered with dark notes of rum, smoke, leather, and ash.

Eddie Hall x The Beard Struggle

  • - Deeply hydrates & softens
  • - Helps tame and control unruly beards
  • - Layered scent system for all day presence
£133.00£99.75

OR 4 INTEREST-FREE INSTALLMENTS OF £24.94 WITH

Clearpay

OR 3 INTEREST-FREE INSTALLMENTS OF £33.25 WITH

Klarna
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Use Code for launch offer discount

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Beast: Ember & Ash Bundle – 1 of 6
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Beast: Ember & Ash Bundle – 5 of 6
Beast: Ember & Ash Bundle – 6 of 6

Burned in fire. Refined in ash.This is what comes next.

Up to30% offoff with code
Day Tonic Beard Oil

Day Tonic Beard Oil

All-day hydration. Softer feel. Stronger presence.

£26.00
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Night Liquid Elixir

Night Liquid Elixir

Nighttime recovery for a healthier beard by morning.

£26.00
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Beard Balm

Beard Balm

Control, conditioning, and light hold in one step.

£29.00
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Beard Wash

Beard Wash

Clean beard. Clean skin. No dryness.

£26.00
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Beard Conditioner

Beard Conditioner

Softens, nourishes, and improves manageability.

£26.00
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Forged By Fire.

Discover What's Left After The Burn.

Most scents play it safe. This one doesn't.

Dark, moody and gives you just the edge you need.

Another guy with a beard.

The guy everyone remembers.

See what's inside

The Ember & Ash unboxing

Get all 5 products and unlock the second chapter of the Beast Collection.

Up to30% offoff with code
£133.00£99.75
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FAQ

Burning questions?

Everything you need to know about the Ember & Ash Bundle — what's inside, how it works, and what makes it different.

  • Ember & Ash is a dark, smoky, and masculine scent built around notes of dark rum, burnt sugar, roasted coffee, smoked woods, leather, and ash. It opens warm and intense, then settles into a smooth smoky dry down designed to leave a lasting impression.

  • Very strong. Ember & Ash Elixir is formulated at a 40% oil concentration for powerful projection and long-lasting performance. A few sprays go a long way. The bottle is 100ml.

  • The Elixir Spray is designed for bigger projection and room presence, while Roll-On Colognes are more personal and close-range. The spray creates a stronger scent trail and fuller coverage. The roll-on cologne is 15ml and the Elixir Spray Cologne is 100ml.

  • Performance varies by skin type and environment, but most customers can expect all-day wear with noticeable projection for several hours.

  • The Bundle includes:
    • Beard Wash
    • Beard Conditioner
    • Day Beard Oil
    • Night Beard Oil
    • Beard Balm
    This complete ritual is designed to cleanse, hydrate, condition, and control your beard from morning to night.

  • Yes. Ember & Ash was designed as a layered scent system. Pairing the Spray Cologne with the Oils creates a deeper and longer-lasting scent experience.

  • No. Ember & Ash is positioned as a core part of the Eddie Hall collection.

  • Yes. Every Beard Struggle product is 100% vegan and cruelty-free.

  • Orders typically ship within 24–48 hours. Most customers receive their order within 5–10 business days, depending on location. Tracking details are sent via email once your package ships.

  • You're covered by our 90-day money-back guarantee. If you're not completely satisfied, contact our support team and we'll make it right. No stress. No risk.

  • Our team is here for you.
    📩 support@thebeardstruggle.com
    💬 Live chat available on our website during business hours.