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The Beard Struggle


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Our 2026 giveaway is here

Your chance to win $10,000

+ More Up For Grabs

Enter Now. Solve The Riddle. One Lucky Winner walks away with $10,000 Cash, plus dozens of other prizes to be won.

Entries end in

04Days
07Hours
06Min
11Sec
THE VAULT AWAITS

Solve the riddle foryour chance to win $10,000

I stand between the man and death, taking every blow before his flesh.What am I?

More prizes

Your Order Could Be Golden

A golden surprise could be waiting inside.

We’ve been stuffing golden tickets into orders. Each golden ticket unlocks a prize.

Founder Private Dinner

1 Winner

Faiysal’s Secret Stash Fragrance

5 Winners

Texas Cookout Experience + Campaign Shoot

2 Winners

Black Wraith Pre-Release Bundle

10 Winners

$1,000 Credit Card Payoff

1 Winner

$500 Cash

2 Winners

$50 Gift Cards

3 Winners

$25 Gift Cards

3 Winners

Image 1 of 5

Founder's Bundle – 1 of 5
Founder's Bundle – 2 of 5
Founder's Bundle – 3 of 5
Founder's Bundle – 4 of 5
Founder's Bundle – 5 of 5
Reviewer 1
Reviewer 2
Reviewer 3

Rated 4.7 out of 5 stars - 
based on over 50,000 reviews

Founder's Bundle

  • Exclusive Founder's Vault Access – Unlock a private offer available only during the final 72 hours of the campaign.
  • Hand-Picked by Faiysal – A premium grooming routine personally selected by our founder.
  • Premium formulas for a softer, healthier beard

Choose your scent:

Valhalla's GatesBEST SELLER

Warm amber, vanilla, smooth undertones

Sale price: £72.99. Was: £81.10. Save £8.11
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Build a Bundle.

Save more. Win more.

Every product added is another shot at a golden ticket.

+ Save up to 32%, use code: VAULT20

Add 2 items for 5% off

5% OFF
10% OFF
15% OFF
Day Liquid Beard Tonic - Viking Storm

Day Liquid Beard Tonic

£17.97
Add to Bundle
5.0
Night Liquid Elixir Oil - Viking Storm

Night Liquid Elixir Oil

£17.97
Add to Bundle
5.0
Beard Cream: Defeat Dryness and Itch - Viking Storm

Beard Cream: Defeat Dryness and Itch

£21.97
Add to Bundle
4.8

Founders Bundle

Get exclusive access last 72 hours of the sale

Radiance Beard Wash - Viking Storm

Radiance Beard Wash

£16.97
Add to Bundle
5.0
Radiance Beard Conditioner - Viking Storm

Radiance Beard Conditioner

£16.97
Add to Bundle
5.0
Warrior's Beard Balm - Viking Storm

Warrior's Beard Balm

£17.97
Add to Bundle
5.0
VIKING SEA MINERAL BEARD MASK

VIKING SEA MINERAL BEARD MASK

£27.97
Add to Bundle
5.0

Win $10,000

Solve the riddle and join the competition

Warrior's Beard Butter - Viking Storm

Warrior's Beard Butter

£21.97
Notify me
4.8
Day Liquid Beard Tonic - Viking Storm

Day Liquid Beard Tonic

£17.97
Add to Bundle
5.0
Night Liquid Elixir Oil - Viking Storm

Night Liquid Elixir Oil

£17.97
Add to Bundle
5.0
Beard Cream: Defeat Dryness and Itch - Viking Storm

Beard Cream: Defeat Dryness and Itch

£21.97
Add to Bundle
4.8
Radiance Beard Wash - Viking Storm

Radiance Beard Wash

£16.97
Add to Bundle
5.0
Radiance Beard Conditioner - Viking Storm

Radiance Beard Conditioner

£16.97
Add to Bundle
5.0
Warrior's Beard Balm - Viking Storm

Warrior's Beard Balm

£17.97
Add to Bundle
5.0
VIKING SEA MINERAL BEARD MASK

VIKING SEA MINERAL BEARD MASK

£27.97
Add to Bundle
5.0
Warrior's Beard Butter - Viking Storm

Warrior's Beard Butter

£21.97
Notify me
4.8
Micro-Needle Derma Roller for Beard - 60 Days

Micro-Needle Derma Roller for Beard

£20.00
Add to Bundle
4.9
Voxtr Beard Accelerator Serum - 60 Days

Voxtr Beard Accelerator Serum

£39.97
Add to Bundle
4.9
Concentrated Cologne Oil - Viking Storm

Concentrated Cologne Oil

£39.97
Add to Bundle
4.8
MARAUDER'S DEFENSE - NATURAL DEODORANT FOR MEN - Viking Storm

MARAUDER'S DEFENSE - NATURAL DEODORANT FOR MEN

£15.97£19.18
Add to Bundle
4.9
Radiance Body Wash - Viking Storm

Radiance Body Wash

£16.97
Add to Bundle
4.9
Savage Body Scrubber

Savage Body Scrubber

£5.00£10.00
Notify me
4.2
Special Reserve Mystery Deodorant

Special Reserve Mystery Deodorant

£9.99£17.97
Notify me
5.0
CARBON X | HEATED BEARD STRAIGHTENER BRUSH - Carbon X Pro

CARBON X | HEATED BEARD STRAIGHTENER BRUSH

£99.00£145.43
Add to Bundle
4.8
Varangian Trimmer

Varangian Trimmer

£85.82£114.10
Add to Bundle
4.4
Viking Shield Beard & Hair Heat Protectant Spray

Viking Shield Beard & Hair Heat Protectant Spray

£18.97
Add to Bundle
5.0
Hair Concealer - Black

Hair Concealer

£9.99
Add to Bundle
4.3
Viking Roller Beard Brush

Viking Roller Beard Brush

£18.99£20.19
Add to Bundle
4.8
BALDR’S BEARD PEN - Black

BALDR’S BEARD PEN

£9.45
Add to Bundle
4.6
Model Viking Beard Comb

Model Viking Beard Comb

£19.97£21.97
Add to Bundle
4.6
Havamal Wired Heated Brush - UK version

Havamal Wired Heated Brush

£65.00£78.77
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5.0
Kraki's Pre-Shave Oil - Viking Storm

Kraki's Pre-Shave Oil

£18.97
Add to Bundle
4.9
Kraki's Shave Kit

Kraki's Shave Kit

£59.99£121.19
Notify me
4.9
Varangian Trimmer

Varangian Trimmer

£85.82£114.10
Add to Bundle
4.4
Guard Hydrating Face Mask | 1 Pack

Guard Hydrating Face Mask | 1 Pack

£4.99
Notify me
5.0
Stealth Anti-Fatigue Eye Mask | 1 PACK

Stealth Anti-Fatigue Eye Mask | 1 PACK

£3.99
Notify me
5.0
Defy Clay Cleansing Bar

Defy Clay Cleansing Bar

£12.97
Add to Bundle
4.9
The Shield Face Scrubber

The Shield Face Scrubber

£4.24£4.99
Add to Bundle
4.8
Micro-Needle Derma Roller for Beard - 60 Days

Micro-Needle Derma Roller for Beard

£20.00
Add to Bundle
4.9
Beard Wipes

Beard Wipes

£6.99
Add to Bundle
5.0
Beast: Ember & Ash Elixir Spray

Beast: Ember & Ash Elixir Spray

£59.97£89.99
Add to Bundle
4.7
Fabric Spray - Viking Storm

Fabric Spray

£18.00£20.00
Add to Bundle
4.8
Concentrated Cologne - Thunderborn

Concentrated Cologne - Thunderborn

£48.00
Add to Bundle
5.0
Concentrated Cologne - Beast - Ragnarok Rising

Concentrated Cologne - Beast

£48.00
Add to Bundle
4.6
Concentrated Cologne - Mountain

Concentrated Cologne - Mountain

£48.00
Add to Bundle
4.9
Concentrated Cologne Oil - Viking Storm

Concentrated Cologne Oil

£39.97
Add to Bundle
4.8
Beard Cream - Beast

Beard Cream - Beast

£27.97
Add to Bundle
5.0
Beast Body Wash

Beast Body Wash

£22.97
Add to Bundle
5.0
Concentrated Cologne - Beast - Ragnarok Rising

Concentrated Cologne - Beast

£48.00
Add to Bundle
4.6
Day Liquid Beard Oil - Beast

Day Liquid Beard Oil - Beast

£23.97
Add to Bundle
4.8
Marauders Natural Deodorant - Beast

Marauders Natural Deodorant - Beast

£17.97
Add to Bundle
4.9
Night Liquid Beard Oil - Beast

Night Liquid Beard Oil - Beast

£23.97
Add to Bundle
4.8
Radiance Beard Wash - Beast

Radiance Beard Wash - Beast

£22.97
Add to Bundle
4.8
Radiance Beard Conditioner - Beast

Radiance Beard Conditioner - Beast

£22.97
Add to Bundle
4.8
Concentrated Cologne - Thunderborn

Concentrated Cologne - Thunderborn

£48.00
Add to Bundle
5.0
Day Liquid Tonic Beard Oil - Thunderborn

Day Liquid Tonic Beard Oil - Thunderborn

£23.97
Add to Bundle
5.0
Night Liquid Elixir Beard Oil - Thunderborn

Night Liquid Elixir Beard Oil - Thunderborn

£23.97
Add to Bundle
5.0
Radiance Beard Wash - Thunderborn

Radiance Beard Wash - Thunderborn

£22.97
Add to Bundle
5.0
Radiance Beard Conditioner - Thunderborn

Radiance Beard Conditioner - Thunderborn

£22.97
Add to Bundle
5.0
Warriors Beard Balm - Thunderborn

Warriors Beard Balm - Thunderborn

£23.97
Add to Bundle
5.0
Beard Balm - Mountain

Beard Balm - Mountain

£23.97
Add to Bundle
4.9
Beard Conditioner - Mountain

Beard Conditioner - Mountain

£22.97
Add to Bundle
5.0
Beard Wash - Mountain

Beard Wash - Mountain

£22.97
Add to Bundle
5.0
Concentrated Cologne - Mountain

Concentrated Cologne - Mountain

£48.00
Add to Bundle
4.9
Night Liquid Beard Oil - Mountain

Night Liquid Beard Oil - Mountain

£23.97
Add to Bundle
5.0
Day Liquid Beard Oil - Mountain

Day Liquid Beard Oil - Mountain

£23.97
Add to Bundle
5.0
Beard Butter - Mountain

Beard Butter - Mountain

£23.77£27.97
Notify me
5.0
Only 500 available

Exclusive access with everyFounders Bundle.

  • NEW Limited Scent from Faiysal's Secret Stash Roll On Cologne
  • Preview of Black Friday Scent: Black Wraith
  • Claim 2 Black Wraith Sample Sachets with order during last 72 hours of the sale
FAQ

Frequently Asked Questions

  • The Vault of Legends is The Beard Struggle's August giveaway event featuring a $10,000 Cash Grand Prize, hidden Golden Tickets, exclusive rewards, limited releases, and special Brand Viking benefits.

  • Solve the Vault Riddle and submit your details to receive your entry. No purchase is required to enter.

  • Yes. Existing Brand Vikings—and customers who join during the campaign—receive +10 Bonus Entries after completing the Vault Riddle.

  • Yes. Qualifying purchases unlock additional entries:
    Any purchase → +3 Entries
    Spend $80+ → +7 Entries
    Spend $100+ → +15 Entries

  • Golden Tickets are physically hidden inside randomly selected TBS orders throughout the campaign. Find one in your package and you've unlocked one of our Vault prizes.

  • No. Golden Tickets are inserted into orders at random and cannot be requested, purchased, or guaranteed.

  • Golden Ticket prizes include Black Wraith pre-release bundles, fragrances from Faiysal's Secret Stash, cash prizes, gift cards, and other legendary rewards.

  • It's a grooming bundle hand-picked by Faiysal featuring Day Beard Oil, Beard Wash, Beard Conditioner, Beard Cream, and the Viking Roller Brush. Purchasing it also unlocks exclusive access to the Founder's Vault during the final 72 hours of the campaign.

  • Founder's Vault Bundle customers will receive a private access link by email during the final 72 hours. Inside will be an exclusive Vault-only offer, including access to Faiysal's Secret Stash Roll-On Cologne, limited to just 500 units.

  • No. It will only be available to customers who purchased the Founder's Vault Bundle and receive access to the private Vault during the final 72 hours. Only 500 units will be available.

  • Use code VAULT20 to receive 20% off eligible products during the campaign. It can also stack with our Build Your Own Bundle savings.

  • Build your own routine and save more as you add products:
    3 products → 5% OFF
    4 products → 10% OFF
    6 products → 15% OFF
    Then apply VAULT20 for additional savings up to 32% off

  • The campaign runs from August 11 through August 31, 2026. The Founder's Vault opens during the final 72 hours.

  • Winners will be contacted and announced after the campaign closes on September 4.