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The Beard Struggle


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Our 2026 giveaway is here

Your chance to win $10,000

+ More Up For Grabs

Enter Now. Solve The Riddle. One Lucky Winner walks away with $10,000 Cash, plus dozens of other prizes to be won.

Entries end in

--Days
--Hours
--Min
--Sec
THE VAULT AWAITS

Solve the riddle foryour chance to win $10,000

I stand between the man and death, taking every blow before his flesh.What am I?

More prizes

Your Order Could Be Golden

A golden surprise could be waiting inside.

We’ve been stuffing golden tickets into orders. Each golden ticket unlocks a prize.

Founder Private Dinner

1 Winner

Faiysal’s Secret Stash Fragrance

5 Winners

Texas Cookout Experience + Campaign Shoot

2 Winners

Black Wraith Pre-Release Bundle

10 Winners

$1,000 Credit Card Payoff

1 Winner

$500 Cash

2 Winners

$50 Gift Cards

3 Winners

$25 Gift Cards

3 Winners

Image 1 of 5

Founder's Bundle. The Beard Struggle
Founder's Bundle, image 2. The Beard Struggle
Founder's Bundle, image 3. The Beard Struggle
Founder's Bundle, image 4. The Beard Struggle
Founder's Bundle, image 5. The Beard Struggle
Reviewer 1
Reviewer 2
Reviewer 3

Rated 4.7 out of 5 stars - 
based on over 50,000 reviews

Founder's Bundle

  • Exclusive Founder's Vault Access – Unlock a private offer available only during the final 72 hours of the campaign.
  • Hand-Picked by Faiysal – A premium grooming routine personally selected by our founder.
  • Premium formulas for a softer, healthier beard

Choose your scent:

Valhalla's Gates

Warm amber, vanilla, smooth undertones

Was: £111.00Now: £72.99Save £38.01

OR 4 INTEREST-FREE INSTALLMENTS OF £18.25 WITH

ClearpayorKlarna
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Build a Bundle.

Save more. Win more.

Every product added is another shot at a golden ticket.

+ Save up to 32%, use code: VAULT20

Best sellers

Day Liquid Beard Tonic - Viking StormBEST SELLER

5.00 (2604 reviews)

Day Liquid Beard Tonic

£17.97
+ ADD
Warrior's Beard Butter - Viking StormBEST SELLER

4.80 (853 reviews)

Warrior's Beard Butter

£21.97
+ ADD
Concentrated Cologne Oil - Viking StormBEST SELLER

4.80 (1373 reviews)

Concentrated Cologne Oil

£39.97
+ ADD

Founders Bundle

Get exclusive access last 72 hours of the sale

Marauder's Defense Natural Deodorant - Viking StormBEST SELLER

4.90 (530 reviews)

Marauder's Defense Natural Deodorant

£15.97
+ ADD
Warrior's Beard Balm - Viking StormBEST SELLER

5.00 (2328 reviews)

Warrior's Beard Balm

£18.97
+ ADD
Warrior's Beard Cream - Viking StormBEST SELLER

4.80 (141 reviews)

Warrior's Beard Cream

£21.97
+ ADD
Viking Roller Beard BrushBEST SELLER

4.80 (349 reviews)

Viking Roller Beard Brush

£18.99
+ ADD

Win $10,000

Solve the riddle and join the competition

Varangian Beard & Body TrimmerBEST SELLER

4.40 (221 reviews)

Varangian Beard & Body Trimmer

£114.10£84.99save £29.11
+ ADD

Essentials

Day Liquid Beard Tonic - Viking StormBEST SELLER

5.00 (2604 reviews)

Day Liquid Beard Tonic

£17.97
+ ADD
Night Liquid Elixir - Viking Storm

5.00 (3127 reviews)

Night Liquid Elixir

£17.97
+ ADD
Warrior's Beard Cream - Viking StormBEST SELLER

4.80 (141 reviews)

Warrior's Beard Cream

£21.97
+ ADD
Radiance Beard Wash - Viking Storm

5.00 (2561 reviews)

Radiance Beard Wash

£19.97
+ ADD
Radiance Beard Conditioner - Viking Storm

5.00 (1237 reviews)

Radiance Beard Conditioner

£19.97
+ ADD
Warrior's Beard Balm - Viking StormBEST SELLER

5.00 (2328 reviews)

Warrior's Beard Balm

£18.97
+ ADD
Viking Sea Mineral Beard Mask

5.00 (1531 reviews)

Viking Sea Mineral Beard Mask

£27.97
+ ADD
Warrior's Beard Butter - Viking StormBEST SELLER

4.80 (853 reviews)

Warrior's Beard Butter

£21.97
+ ADD

Beard growth

Derma Beard Roller - 60 Days

4.90 (114 reviews)

Derma Beard Roller

£20.00
+ ADD
Voxtr Beard Growth Serum - 60 Days

4.90 (494 reviews)

Voxtr Beard Growth Serum

£39.97
+ ADD

Body

Concentrated Cologne Oil - Viking StormBEST SELLER

4.80 (1373 reviews)

Concentrated Cologne Oil

£39.97
+ ADD
Marauder's Defense Natural Deodorant - Viking StormBEST SELLER

4.90 (530 reviews)

Marauder's Defense Natural Deodorant

£15.97
+ ADD
Radiance Body Wash - Viking Storm

4.90 (396 reviews)

Radiance Body Wash

£19.97
+ ADD
Savage Body Scrubber

4.20 (35 reviews)

Savage Body Scrubber

£5.00
Notify me
Special Reserve Mystery Deodorant

5.00 (2 reviews)

Special Reserve Mystery Deodorant

£9.99
Notify me

Styling

Carbon X Heated Beard Straightener - Carbon X Pro

4.80 (869 reviews)

Carbon X Heated Beard Straightener

£99.00
+ ADD
Varangian Beard & Body TrimmerBEST SELLER

4.40 (221 reviews)

Varangian Beard & Body Trimmer

£114.10£84.99save £29.11
+ ADD
Viking Shield Heat Protectant Spray

5.00 (1695 reviews)

Viking Shield Heat Protectant Spray

£18.97
+ ADD
Baldr's Hair Concealer - Black

4.30 (33 reviews)

Baldr's Hair Concealer

£9.99
+ ADD
Viking Roller Beard BrushBEST SELLER

4.80 (349 reviews)

Viking Roller Beard Brush

£18.99
+ ADD
Baldr's Beard Pen - Black

4.60 (30 reviews)

Baldr's Beard Pen

£9.45
+ ADD
Model Viking Beard Comb

4.50 (83 reviews)

Model Viking Beard Comb

£19.97
+ ADD
Havamal Wired Heated Beard Brush - UK version

5.00 (125 reviews)

Havamal Wired Heated Beard Brush

£65.00
Notify me

Shaving

Kraki's Pre-Shave Oil - Viking Storm

4.90 (58 reviews)

Kraki's Pre-Shave Oil

£18.97
+ ADD
Kraki's Straight Razor Shave Kit

4.90 (196 reviews)

Kraki's Straight Razor Shave Kit

£121.19£59.99save £61.20
Notify me
Varangian Beard & Body TrimmerBEST SELLER

4.40 (221 reviews)

Varangian Beard & Body Trimmer

£114.10£84.99save £29.11
+ ADD

Skincare

Guard Hydrating Face Mask

5.00 (14 reviews)

Guard Hydrating Face Mask

£4.99
Notify me
Stealth Anti-Fatigue Eye Mask

5.00 (14 reviews)

Stealth Anti-Fatigue Eye Mask

£3.99
Notify me
Defy Clay Cleansing Bar

4.90 (138 reviews)

Defy Clay Cleansing Bar

£12.97
+ ADD
The Shield Face Scrubber

4.80 (63 reviews)

The Shield Face Scrubber

£4.24
Notify me
Derma Beard Roller - 60 Days

4.90 (114 reviews)

Derma Beard Roller

£20.00
+ ADD
Beard Wipes, 20 Pack

5.00 (19 reviews)

Beard Wipes, 20 Pack

£6.99£4.99save £2.00
+ ADD

Fragrance

Ember & Ash Elixir SprayBEST SELLER

4.70 (67 reviews)

Ember & Ash Elixir Spray

£59.97
+ ADD
Viking Fabric Spray - Viking Storm

4.80 (112 reviews)

Viking Fabric Spray

£18.00
+ ADD
Concentrated Cologne Oil - Thunderborn

5.00 (12 reviews)

Concentrated Cologne Oil - Thunderborn

£48.00
+ ADD
Concentrated Cologne Oil - Beast - Ragnarok RisingBEST SELLER

4.60 (126 reviews)

Concentrated Cologne Oil - Beast

£48.00
+ ADD
Concentrated Cologne Oil - Mountain

4.90 (35 reviews)

Concentrated Cologne Oil - Mountain

£48.00
+ ADD
Concentrated Cologne Oil - Viking StormBEST SELLER

4.80 (1373 reviews)

Concentrated Cologne Oil

£39.97
+ ADD

Beast

Warrior's Beard Cream - Beast

5.00 (7 reviews)

Warrior's Beard Cream - Beast

£27.97
+ ADD
Radiance Body Wash - Beast

5.00 (11 reviews)

Radiance Body Wash - Beast

£25.97
+ ADD
Concentrated Cologne Oil - Beast - Ragnarok RisingBEST SELLER

4.60 (126 reviews)

Concentrated Cologne Oil - Beast

£48.00
+ ADD
Day Liquid Beard Tonic - BeastBEST SELLER

4.80 (132 reviews)

Day Liquid Beard Tonic - Beast

£23.97
+ ADD
Marauder's Defense Natural Deodorant - Beast

4.90 (21 reviews)

Marauder's Defense Natural Deodorant - Beast

£17.97
+ ADD
Night Liquid Elixir - Beast

4.80 (122 reviews)

Night Liquid Elixir - Beast

£23.97
+ ADD
Radiance Beard Wash - Beast

4.80 (121 reviews)

Radiance Beard Wash - Beast

£25.97
+ ADD
Radiance Beard Conditioner - Beast

4.80 (119 reviews)

Radiance Beard Conditioner - Beast

£25.97
+ ADD

Thunderborn

Concentrated Cologne Oil - Thunderborn

5.00 (12 reviews)

Concentrated Cologne Oil - Thunderborn

£48.00
+ ADD
Day Liquid Beard Tonic - Thunderborn

5.00 (7 reviews)

Day Liquid Beard Tonic - Thunderborn

£23.97
+ ADD
Night Liquid Elixir - Thunderborn

5.00 (7 reviews)

Night Liquid Elixir - Thunderborn

£23.97
+ ADD
Radiance Beard Wash - Thunderborn

5.00 (6 reviews)

Radiance Beard Wash - Thunderborn

£25.97
+ ADD
Radiance Beard Conditioner - Thunderborn

5.00 (5 reviews)

Radiance Beard Conditioner - Thunderborn

£25.97
+ ADD
Warrior's Beard Balm - Thunderborn

5.00 (9 reviews)

Warrior's Beard Balm - Thunderborn

£24.97
+ ADD

Mountain

Warrior's Beard Balm - Mountain

4.90 (11 reviews)

Warrior's Beard Balm - Mountain

£24.97
+ ADD
Radiance Beard Conditioner - Mountain

5.00 (8 reviews)

Radiance Beard Conditioner - Mountain

£25.97
+ ADD
Radiance Beard Wash - Mountain

5.00 (9 reviews)

Radiance Beard Wash - Mountain

£25.97
+ ADD
Concentrated Cologne Oil - Mountain

4.90 (35 reviews)

Concentrated Cologne Oil - Mountain

£48.00
+ ADD
Night Liquid Elixir - Mountain

5.00 (10 reviews)

Night Liquid Elixir - Mountain

£23.97
+ ADD
Day Liquid Beard Tonic - Mountain

5.00 (14 reviews)

Day Liquid Beard Tonic - Mountain

£23.97
+ ADD
Warrior's Beard Butter - Mountain

5.00 (8 reviews)

Warrior's Beard Butter - Mountain

£27.97
+ ADD

Shop all

Day Liquid Beard Tonic - Viking StormBEST SELLER

5.00 (2604 reviews)

Day Liquid Beard Tonic

£17.97
+ ADD
Night Liquid Elixir - Viking Storm

5.00 (3127 reviews)

Night Liquid Elixir

£17.97
+ ADD
Warrior's Beard Cream - Viking StormBEST SELLER

4.80 (141 reviews)

Warrior's Beard Cream

£21.97
+ ADD
Radiance Beard Wash - Viking Storm

5.00 (2561 reviews)

Radiance Beard Wash

£19.97
+ ADD
Radiance Beard Conditioner - Viking Storm

5.00 (1237 reviews)

Radiance Beard Conditioner

£19.97
+ ADD
Warrior's Beard Balm - Viking StormBEST SELLER

5.00 (2328 reviews)

Warrior's Beard Balm

£18.97
+ ADD
Viking Sea Mineral Beard Mask

5.00 (1531 reviews)

Viking Sea Mineral Beard Mask

£27.97
+ ADD
Warrior's Beard Butter - Viking StormBEST SELLER

4.80 (853 reviews)

Warrior's Beard Butter

£21.97
+ ADD
Only 500 available

Exclusive access with everyFounders Bundle.

  • NEW Limited Scent from Faiysal's Secret Stash Roll On Cologne
  • Preview of Black Friday Scent: Black Wraith
  • Claim 2 Black Wraith Sample Sachets with order during last 72 hours of the sale
FAQ

Frequently Asked Questions

  • The Vault of Legends is The Beard Struggle's August giveaway event featuring a $10,000 Cash Grand Prize, hidden Golden Tickets, exclusive rewards, limited releases, and special Brand Viking benefits.

  • Solve the Vault Riddle and submit your details to receive your entry. No purchase is required to enter.

  • Yes. Existing Brand Vikings—and customers who join during the campaign—receive +10 Bonus Entries after completing the Vault Riddle.

  • Yes. Qualifying purchases unlock additional entries:
    Any purchase → +3 Entries
    Spend $80+ → +7 Entries
    Spend $100+ → +15 Entries

  • Golden Tickets are physically hidden inside randomly selected TBS orders throughout the campaign. Find one in your package and you've unlocked one of our Vault prizes.

  • No. Golden Tickets are inserted into orders at random and cannot be requested, purchased, or guaranteed.

  • Golden Ticket prizes include Black Wraith pre-release bundles, fragrances from Faiysal's Secret Stash, cash prizes, gift cards, and other legendary rewards.

  • It's a grooming bundle hand-picked by Faiysal featuring Day Beard Oil, Beard Wash, Beard Conditioner, Beard Cream, and the Viking Roller Brush. Purchasing it also unlocks exclusive access to the Founder's Vault during the final 72 hours of the campaign.

  • Founder's Vault Bundle customers will receive a private access link by email during the final 72 hours. Inside will be an exclusive Vault-only offer, including access to Faiysal's Secret Stash Roll-On Cologne, limited to just 500 units.

  • No. It will only be available to customers who purchased the Founder's Vault Bundle and receive access to the private Vault during the final 72 hours. Only 500 units will be available.

  • Use code VAULT20 to receive 20% off eligible products during the campaign. It can also stack with our Build Your Own Bundle savings.

  • Build your own routine and save more as you add products:
    3 products → 5% OFF
    4 products → 10% OFF
    6 products → 15% OFF
    Then apply VAULT20 for additional savings up to 32% off

  • The campaign runs from August 11 through August 31, 2026. The Founder's Vault opens during the final 72 hours.

  • Winners will be contacted and announced after the campaign closes on September 4.