Insider Labs

I want to try something different.

Most of what goes into building The Beard Struggle never gets seen. The back-and-forth on bottle designs. The things we test and scrap. The small changes on the site that make ordering smoother. The ideas that start as a “what if” and turn into real products.

So instead of keeping all of that behind the curtain, we’re opening it up.

Insider Labs is our weekly update straight from inside the company. No hype. No launch language. Just what we’re working on right now and why.

Some weeks it’ll be product heavy.
Some weeks it’ll be tech fixes and improvements.
Some weeks it’ll be about the community and what we’re building together.

What this is (and isn’t)

This isn’t a marketing blog.
It’s not polished.
And it’s not written weeks in advance.

It’s a working log.

You’ll see things in progress. Decisions we haven’t fully locked yet. Stuff we’re testing, tweaking, and sometimes killing altogether.

What you’ll see here

• Product & R&D: bottles, formulas, packaging, prototypes

• Tech: site upgrades, new features, language rollouts

• Community: contests, challenges, and ways to get involved

Every post will be short, clear, and current.

Why I’m doing this

Because you’re part of this brand whether you realize it or not. Your feedback shapes what we build, what we keep, and what we drop. This is my way of bringing you closer to that process.

We’ll post these updates weekly.

Read them, skim them, or jump in and tell us what you think. We actually read the replies.

Welcome to Insider Labs.

Question of the Week:
What do you want more visibility into: product decisions, site improvements, or community initiatives?