Perfect for those who experience discomfort under the beard and need premium grooming tools.
OR 4 INTEREST-FREE INSTALLMENTS OF £25.00 WITH
£79.99FOR BRAND VIKING MEMBERS
OR 4 INTEREST-FREE INSTALLMENTS OF £20.00 WITH
+ 100 VIKOINS 
It is beyond anything else I’ve ever used for beard maintenance.
- CHRIS P
❞Choose your scent:
Alfheim's Forests
Spicy cardamom, rich leather, sandalwood
PURCHASE OPTIONS:
Deliver Every Month
Deliver Every 2 Months
POPULARDeliver Every 3 Months
Pause and cancel anytime.
Subscription Policy.Day Liquid Tonic
30 ml / 1 fl. oz
Ingredients:
Night Liquid Elixir
30 ml / 1 fl. oz
Ingredients:
Warrior's Beard Balm
50g / 1.76 oz. US
Warrior's Beard Butter
50g / 1.76 oz. US
Radiance Beard Wash
240 ml / 8 fl. oz
Radiance Beard Conditioner
240 ml / 8 fl. oz
Model Viking Comb
11 cm x 3 cm
NEW! Viking Savage Brush v2.0
4 inches
Try our products risk-free for 90 days with our money-back Oath of Honor.
If for any reason you're not completely satisfied with our products, simply return them for a full refund .
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As featured in
Upgrade your grooming routine with our beard grooming set, designed for the modern Viking. Here’s why it’s a game-changer:
Premium tools and products that make your grooming effortless.
Our tools offer adjustable settings to style your beard with precision and care.
Fast-acting formulas ensure you’re ready to conquer your day in no time.
Perfect for straightening, detangling, and adding volume.
Built to withstand daily use, our kit guarantees lasting performance and reliability.
Designed with comfort in mind, you’ll have full control and ease in every stroke.
Our cordless tools are powered to last, helping you avoid frequent recharges.
We stand behind our products. If you’re not satisfied, we’ll offer a full refund within 90 days.
Start with Radiance Beard Wash to cleanse and soothe itchiness, then follow with Radiance Beard Conditioner to leave your beard soft, fresh, and manageable.
Use Day Liquid Tonic in the morning to soften and protect your beard, and apply Night Liquid Elixir at night to deeply nourish and strengthen your beard while you sleep.
For a light, non-greasy hold, apply Warrior's Beard Butter or use Warrior's Beard Balm for a medium hold and luxurious scent. Finish by shaping with the Model Viking Comb and polishing with the Viking Savage Brush v2.0 for a well-groomed look.
Filter Scents
sweet • tobacco • whiskey • woody • warm spicy
Step into greatness with Aesir's Triumph—a commanding blend of whiskey, warm cinnamon, smoky tobacco, and rich vanilla, now enhanced with the deep, luxurious scent of oud. It's the fragrance of a true leader, exuding power and sophistication.
Activity:
Mood:
Accords:
leather • powdery • violet • warm spicy • woody
For the rugged adventurer with a wild spirit, Alfheim's Forest wraps you in woodsy sandalwood, rich leather, and a hint of spicy cardamom. It's like chopping wood in a mythical forest
Activity:
Mood:
Accords:
citrusy • tropical • vanilla • woody • zesty
Channel your inner hero with Asgardian's Secret. Bold sandalwood, smooth vanilla, and a dash of bergamot make this scent as legendary as Thor's hammer.
Activity:
Mood:
Accords:
aromatic • fruity • green • fresh spicy • citrus
Mysterious and magnetic, Black Fyr combines fresh citrus, bold spices, and earthy vetiver. It's like walking through an enchanted forest at dawn.
Activity:
Mood:
Accords:
BLACK CARD EXCLUSIVE
citrus • warm spicy • woody • aromatic • amber
For the man who stands out from the crowd, Black Rain combines the elegance of citrus and florals with a daring leather and musk base. It's a bold statement, just like you.
Activity:
Mood:
Accords:
BLACK CARD EXCLUSIVE
spices • roasted chestnut • birch smolder • cedar • vanilla
Warm and comforting, Eternal Legacy captures the essence of roasted chestnuts, smoky clove, and rich vanilla. It's the scent of timeless stories by the fire.
Activity:
Mood:
Accords:
citrus • fresh spicy • woody • sweet • oud
Seductive and intense, Fenrir's Wrath combines the boldness of apple and cinnamon with the depth of oud and saffron. It's a scent that captivates and commands attention.
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Mood:
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BLACK CARD EXCLUSIVE
balsamic • fruity • sweet • vanilla • warm spicy
For the visionary, Hoenir's Poem blends sweet chestnut, warm amber, and smooth vanilla. It's as creative and bold as the man who wears it.
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Mood:
Accords:
leather • animalic • smoky • earthy • mossy
For the man who knows how to rule, King's Fury is a regal blend of bold pineapple, zesty cedrat, rich amber, and smoky birch. It's your crown in scent form.
Activity:
Mood:
Accords:
BLACK CARD EXCLUSIVE
aromatic • fresh spicy • musk • earthy • peppery
Unleash your inner warrior with Mjolnir's Strike. Zesty bergamot, fiery Sichuan pepper, and warm ambroxan create a scent that's electric and bold.
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Mood:
Accords:
BLACK CARD EXCLUSIVE
aromatic • woody • fresh spicy • lavender • citrus
Bergamot + mint + leather. Wild. Raw. Untamed.
Activity:
Mood:
Accords:
leather • animalic • smoky • earthy • mossy
For the man who commands respect, Surtr's Fury blends rich leather, warm spices, and smoky undertones. It's tough, no-nonsense, and unmistakably powerful.
Activity:
Mood:
Accords:
amber • citrus • vanilla • warm spicy • woody
Sophisticated but never stuffy, Valhalla's Gates mixes warm amber, creamy vanilla, and smooth sandalwood. It's like wearing a tailored suit with your favorite worn-in boots.
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Mood:
Accords:
amber • almond • animalic • nutty • white floral
For the man who values simplicity and substance, Vanir's Wisdom offers a rich blend of warm amber, earthy cedar, and smooth saffron. It's understated, yet unforgettable.
Activity:
Mood:
Accords:
musk • fruity • sweet • mossy • woody
Bold, timeless, and as reliable as an old friend, Viking Storm blends crisp pineapple, earthy oakmoss, and smooth vanilla. It's the scent of strength and legacy.
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5.0
Based on 961 reviews.
98.86%
(950)
0.73%
(7)
0.10%
(1)
0.00%
(0)
0.31%
(3)
chris p.
Verified by
United States
Nov 27, 2023
"Bought this box set along..."
Bought this box set along with the heated comb. It is beyond anything else I’ve ever used for beard maintenance. Before using TBS, I got maybe a compliment a week on my beard (normally my other half). Now I get 10+ people a day without fail. Twice people have stopped me at the gym mid workout to ask what I use to maintain it. Even my barber quizzed me on what I do so they can look to stock whatever it is! I know this brand seems more expensive than the standard supermarket stuff your gran will give you at Christmas, but IT IS WORTH EVERY PENNY. My beard is strong, looks good but most importantly is soft and healthy. Picture was from literally my first day of using these products.
clay d.
Verified by
United States
Oct 28, 2022
"Beard struggle products m..."
Beard struggle products motivated me to take care of my beard.
joseph d.
Verified by
United States
Sep 05, 2022
"Was time for another orde..."
Was time for another order. So got the new kit. Amazing!
travis s.
United States
Dec 26, 2023
"Life changing "
These products are completely life changing. After being diagnosed with an autoimmune disease it’s hard to find good products that work for me. THIS COMPANY HAVE BLOWN IT OUT OF THE WATER. MY BEARD IS SOFTER THAN EVER. THE FRAGRANCE IS AMAZEBALLS. Not to mention the wife is crazy about it!!
simon w.
United States
Jul 05, 2023
"Love it !"
Top quality products quality smell packaging all excellent. I know it seems a bit expensive but you pay for what you get and most of the products will last for months. Treat your beard you won’t regret it.
With The Beard Struggle, you’re not just grooming - You’re forging a beard fit for a Viking. The Ultimate Beard Kit gives you the power to shape, strengthen, and conquer any beard challenge. Whether you’re growing or refining your beard, our expertly crafted tools will help you rule your beard realm with confidence.
Need guidance along the way? Feel free to contact us! Our team is here to ensure your beard journey is nothing short of legendary.
